Leading from the South
The brief was to work with the existing identity to create a visual language for Leading from the South. The idea was to bring together the four member funds and their visual languages to create a voice for Leading from the South. The keywords used were bold, feminist, diverse, collaborative, sisterhood and community. Using illustrative storytelling, various marketing collateral and a microsite were developed, communicating the LFS story, vision, mission and grants amongst other things.