The brief was to design a multilingual microsite that brought together the coalition of four global women’s funds - African Women’s Development Fund, Fondo Mujeres del Sure, Women’s Fund Asia and AYNI - the Indigenous Women’s Fund and what the coalition seeks to achieve.
Since the brief required a microsite that seamlessly worked across English, French and Spanish, it was central to have a simple and easy to navigate layout. The idea was to use a combination of infographics, patterns and illustrations to not only align with the identity of Leading from the South, but also individually with each of the funds. A visual language was created that could be adapted across other collaterals.
Client: Women’s Fund Asia | Role: Art Direction, Website Design, Information Design, Illustration | https://www.leadingfromthesouth.org